In the realm of marketing metrics, the tug-of-war between vanity and tangible outcomes persists. Billy Loizou, area vice president at Amperity, details the conflict. While the current trend leans toward prioritising measurable,... Read more »
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses. Challenges—such as subscription models,... Read more »
In a marketing world increasingly emphasising tangible results, the reliance on vanity metrics such as reach, impressions, and likes raises questions about their relevance and alignment with the expectations of C-suite executives... Read more »
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download.“TikTok is coming for Google’s gig, as the kids... Read more »
Over the past few years, you’ve probably heard a lot about Portugal. Thousands upon thousands of people are moving here to take advantage of the great weather, the lower cost of living,... Read more »
A reader says, “I have a question about modern-day challenges associated with mid-age immigration. For Example – An individual at around 37/38 years of age has been working in India for close... Read more »
Our experts choose the best products and services to help make smart decisions with your money (here’s how). In some cases, we receive a commission from our partners; however, our opinions are... Read more »
Affiliate Marketing Solutions MarketLatest Study on Industrial Growth of Global Affiliate Marketing Solutions Market 2022-2028. A detailed study accumulated to offer Latest insights about acute features of the Affiliate Marketing Solutions market.... Read more »
Ryan Eichler The National Corvette Museum brings on FleishmanHillard senior VP Ryan Eichler as director of marketing and communications, effective May 22. At FH, Eichler oversaw public relations for the U.S. Army... Read more »
Artificial Intelligence for Marketing MarketLatest Study on Industrial Growth of Global Artificial Intelligence for Marketing Market 2022-2028. A detailed study accumulated to offer Latest insights about acute features of the Artificial Intelligence... Read more »