Preparing for Google SGE: Essential guide for marketers

Preparing for Google SGE: Essential guide for marketers

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups, it has presented several opportunities for those... Read more »
Opinion: ‘If you have 50 ties, choose the thinnest and darkest ones and recycle the rest’: Preparing your wardrobe for going back to the office

Opinion: ‘If you have 50 ties, choose the thinnest and darkest ones and recycle the rest’: Preparing your wardrobe for going back to the office

Gus Carlson is a New York-based columnist for The Globe and MailLike many businesspeople, I have heard the whistle signalling it’s time to go back to the office after two years of... Read more »
‘Game-time decisions on a daily basis’: How BuzzFeed is preparing for a more responsive holiday shopping season

‘Game-time decisions on a daily basis’: How BuzzFeed is preparing for a more responsive holiday shopping season

BuzzFeed’s commerce workforce is aware of it is going to should act quick this fall.As the venture-backed writer finishes preparing for holiday shopping season, it has a readied a record of priorities... Read more »