In case you have not already noticed, AI Overviews are appearing less on Google Search and it’s not an error but a decision the search engine giant has made.Google has been getting... Read more »
As the Australian financial year draws to a close, businesses in Australia are bracing themselves for the traditional post-tax time slump in spending. However, this lull presents an opportunity for businesses to... Read more »
In a recent seismic shift in the digital landscape, Google has rolled out a pivotal update, known as the “Google Site Reputation Abuse,” targeting major online players for their search engine optimization... Read more »
YouTube recently expanded its affiliate marketing offerings, aiming to streamline brands’ and creators’ ability to partner in advertising and reach consumers in a timely, relevant, and personalised fashion. Among the new tools... Read more »
Generative Artificial Intelligence (genAI), still in its nascent stages within the tech landscape, is emerging as a promising tool for customer engagement and marketing efficiency in Nigeria’s burgeoning fintech scene, new findings... Read more »
Social media platforms are under tremendous pressure to generate revenue. This article by Greg Castro, principal manager of marketing Mobvista, explores the challenges social media giants face, the need to adapt, and... Read more »
Cardlytics, Inc. (NASDAQ: CDLX) experienced a slight decrease in its stake held by Baillie Gifford & Co. during the first quarter of this year. According to the recent Form 13F filing with... Read more »
Endefo, an electronics brand under the Ashtel Group of Companies, is looking to amplify its footprint beyond southern India to capture all corners of the country and eventually be a strong player... Read more »
Search engine optimisation (SEO) service providers in the UK and the rest of the world are anticipating a tectonic change. The rise of various artificial intelligence (AI) tools is sending shockwaves to... Read more »
Arik Hanson began consulting in social media marketing in 2009. That makes him “super senior” in a relatively new profession, where five years of experience is more common. As Twitter, Facebook and... Read more »