Nigerian Fintechs Are (Gradually) Embracing Generative AI In Strategic Shift

Nigerian Fintechs Are (Gradually) Embracing Generative AI In Strategic Shift

Generative Artificial Intelligence (genAI), still in its nascent stages within the tech landscape, is emerging as a promising tool for customer engagement and marketing efficiency in Nigeria’s burgeoning fintech scene, new findings... Read more »
Social Media & the Shift Towards Diverse Monetization Strategies

Social Media & the Shift Towards Diverse Monetization Strategies

Social media platforms are under tremendous pressure to generate revenue. This article by Greg Castro, principal manager of marketing Mobvista, explores the challenges social media giants face, the need to adapt, and... Read more »
Potential Shift in Investor Sentiment: Baillie Gifford & Co. Slightly Reduces Stake in Cardlytics

Potential Shift in Investor Sentiment: Baillie Gifford & Co. Slightly Reduces Stake in Cardlytics

Cardlytics, Inc. (NASDAQ: CDLX) experienced a slight decrease in its stake held by Baillie Gifford & Co. during the first quarter of this year. According to the recent Form 13F filing with... Read more »
Endefo india: Endefo’s India expansion harps on local manufacturing in line with shift away from China

Endefo india: Endefo’s India expansion harps on local manufacturing in line with shift away from China

Endefo, an electronics brand under the Ashtel Group of Companies, is looking to amplify its footprint beyond southern India to capture all corners of the country and eventually be a strong player... Read more »
Why SEO Providers Are Bracing for a Major Shift

Why SEO Providers Are Bracing for a Major Shift

Search engine optimisation (SEO) service providers in the UK and the rest of the world are anticipating a tectonic change. The rise of various artificial intelligence (AI) tools is sending shockwaves to... Read more »
Social media is constantly changing, and the way your company uses it also must shift

Social media is constantly changing, and the way your company uses it also must shift

Arik Hanson began consulting in social media marketing in 2009. That makes him “super senior” in a relatively new profession, where five years of experience is more common. As Twitter, Facebook and... Read more »
10 Things That Will Shift Social Media Marketing in 2023

10 Things That Will Shift Social Media Marketing in 2023

The most important social media trends for marketers in 2023 range from social search to the rise of niche creators, and from predictive analytics to virtual influencers. B2B companies will also make... Read more »
Retirement planning in India is going through a major shift: Are you ready?

Retirement planning in India is going through a major shift: Are you ready?

Over the last decade, the number of capital market participants (stocks or mutual funds) has increased sharply. Retirement corpora have gradually shifted from 100% fixed-income to higher and higher equity exposure. This... Read more »

Why You Need To Shift To Relationship Marketing In 2022 To Grow Your Sales

After sweeping social media privateness adjustments have been enacted in 2021, companies scrambled to successfully attain new clients whereas protecting their promoting and advertising and marketing prices down. While these shifts have... Read more »

MCOA Announces Shift in Business Strategy As It Launches Into Legalized Cannabis THC Industry

LOS ANGELES, CA / ACCESSWIRE / August 12, 2021 / Marijuana Company of America, Inc. (OTC PINK:MCOA) (“the Company”), a diversified holding firm with operations and investments all through the hashish trade,... Read more »