The Daily Scoop: This is how much of TikTok is ads

The Daily Scoop: This is how much of TikTok is ads

Social media apps, including TikTok, are famously opaque about how exactly their algorithms work. But a little sleuthing and a lot of scrolling by two reporters at Insider have shed some light... Read more »
The Marketer’s Nightmare: Managing Social Media Assets in the Era of TikTok

The Marketer’s Nightmare: Managing Social Media Assets in the Era of TikTok

The social media landscape has grown increasingly fragmented. Designers and marketers face an intimidating task today, managing assets across numerous social media platforms. Each platform demands distinct asset sizes, formats and messages... Read more »
Mangoceuticals Launches TikTok Influencer Initiative and

Mangoceuticals Launches TikTok Influencer Initiative and

Announcement follows launch of Affiliate Program to Drive Further Awareness and Growth Dallas, Texas, Oct. 26, 2023 (GLOBE NEWSWIRE) — Mangoceuticals, Inc. (NASDAQ:MGRX) (“MangoRx” or the “Company”), a company focused on developing,... Read more »
Google And TikTok: Could A Partnership Between The Two ‘search Engines’ Benefit Both?

Google And TikTok: Could A Partnership Between The Two ‘search Engines’ Benefit Both?

It’s all scuttlebutt and experimentation for now, but rumors about a TikTok/Google partnership are gaining credibility. Could a collab benefit both? Space & Time’s Helena Taylor investigates.Despite the misconception that the app... Read more »
New TikTok Shop Spurs BK Beauty

New TikTok Shop Spurs BK Beauty

Paul Jauregui had much to celebrate when he first appeared on this podcast in 2020. BK Beauty, the cosmetics company he co-founded with his wife, Lisa, had reached $1 million in sales... Read more »
Teens are selling products on TikTok Shop between classes

Teens are selling products on TikTok Shop between classes

High schoolers are testing out their social media marketing skills with a new side gig: TikTok Shop. Teens on the app are bringing in millions of views using the new feature, despite... Read more »
eMarketer Podcast: The Daily: How Affiliate Helps Marketers Regain Control, Alexa Gets Chatty, and TikTok Shop Lands in the US

eMarketer Podcast: The Daily: How Affiliate Helps Marketers Regain Control, Alexa Gets Chatty, and TikTok Shop Lands in the US

Episode Transcript:Marcus Johnson:This episode is made possible by Awin. Two-thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta, and Amazon. But their auction-based ad models favor... Read more »
TikTok videos promoting steroid use have millions of views

TikTok videos promoting steroid use have millions of views

TikTok has become a key marketing channel for vendors promoting steroids and other bodybuilding drugs to millions of the app’s users, according to a report released Thursday that the social media company... Read more »
TikTok disputes new report that suggests videos on its app promote steroids to millions of users

TikTok disputes new report that suggests videos on its app promote steroids to millions of users

A new report released by a tech watchdog group said the Chinese app has become a key marketing channel for promoting bodybuilding drugs to millions. ADVERTISEMENTTikTok has become a key marketing channel... Read more »
Study: TikTok athletic videos could be marketing scheme

Study: TikTok athletic videos could be marketing scheme

Popular videos encouraging use of the products for aesthetic or athletic gain are being posted by influencers who often downplay the risks associated with them. NEW YORK — TikTok has become a... Read more »