Your Marketing Metrics Are Misleading You—And It’s About To Get Worse

Your Marketing Metrics Are Misleading You—And It’s About To Get Worse

Business team discussing marketing infographicsgetty Digital marketers are in the middle of an attribution crisis. Data you’ve historically used to measure the success level of your advertising campaigns is inaccurate, incomplete, and... Read more »
Google is getting even worse for independent sites

Google is getting even worse for independent sites

An article in HouseFresh, a site dedicated to air quality, hit a nerve in February: it outlined how independent publishers have been gradually bumped out of Google search results, with big media... Read more »
Author Explains Why He Thinks That Bad SEO Websites Are Making Google Search Results Worse. – ‘Purely to try to poison this algorithm.’ » TwistedSifter

Author Explains Why He Thinks That Bad SEO Websites Are Making Google Search Results Worse. – ‘Purely to try to poison this algorithm.’ » TwistedSifter

Is Google “broken”? Well, according to a man named Jason Pargin, the answer to that question is a resounding YES. Pargin posted a video on TikTok and talked to viewers about why... Read more »
Google search might be getting worse – and AI threatens to ruin it entirely

Google search might be getting worse – and AI threatens to ruin it entirely

A study by German researchers has confirmed what many of us have long suspected: Google search really is getting worse.A team of researchers led by Leipzig University, Bauhaus-University Weimar, and the Center... Read more »
Google Is Getting Worse As It Loses Fight Against Search Engine Spam

Google Is Getting Worse As It Loses Fight Against Search Engine Spam

Search engines like Google are getting less helpful, according to a new study. They’re more likely to retrieve SEO-optimized web pages monetized with affiliate links.These types of pages “show signs of lower text... Read more »
Google’s search results getting worse, study finds

Google’s search results getting worse, study finds

The constant battle for visibility on Google search results has intensified, with websites employing various SEO tactics and spamming search results with affiliate links TBS Report 20 January, 2024, 08:00 am Last... Read more »
Google search results have gotten much worse, despite claim of everything being fine, finds study

Google search results have gotten much worse, despite claim of everything being fine, finds study

Google Search has progressively been getting worse for some time, especially when you look for specific products. This is mainly because of affiliate marketing. Critics also point to the increasing number of... Read more »
Search engine results are getting worse, research confirms • The Register

Search engine results are getting worse, research confirms • The Register

Updated No, it’s not just you – search engine results really are getting worse as the internet is flooded with low-effort garbage from SEO farms and affiliate link sites, a group of... Read more »
Google Search Has a Profound Spam Problem — And AI Is Making It Worse

Google Search Has a Profound Spam Problem — And AI Is Making It Worse

Have Google searches seemed less useful lately? That’s most definitely the case, and it’s a problem exacerbated by the rise of artificial intelligence, according to new research. When a team of German researchers... Read more »
Has AI changed SEO for better or worse?

Has AI changed SEO for better or worse?

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly... Read more »