Partnership automation platform Impact has acquired Affluent, an analytics and automation platform designed to assist businesses handle partnership packages for manufacturers at scale.
This acquisition is the second for Impact in 2021 after buying Trackonomics final month.
Impact has acquired Affluent to additional broaden it’s Partnership Cloud answer for businesses who handle partnership packages on behalf of manufacturers.
Affluent allows businesses to mixture affiliate knowledge from a number of networks and platforms, automate and generate customized reporting, and optimise purchasers’ partnerships with publishers in a single platform.
“Partnerships are surging as an efficient approach for manufacturers to surpass rivals by way of development,” Impact CEO David A. Yovanno says.
“But with a whole lot of platforms and affiliate networks on the market, businesses right now require a centralised platform to successfully mixture and analyse knowledge to optimise the various partnership packages they handle.
“With the acquisition of Affluent, Impact is dedicated to offering complete analytics and affiliate administration talents to businesses, manufacturers, and publishers, and to additional innovation particularly for businesses.”
In 2020, Affluent grew its shopper base by 70%, and helped businesses and advertisers handle greater than 1,800 affiliate packages.
Last yr, Affluent tracked over $10 billion in model income and over $1 billion in writer commissions.
“Impact has confirmed time and once more that they’re dedicated to advancing the Partnership Economy by offering manufacturers, publishers, and now, businesses with finest in school know-how to drive development,” Affluent founder and CEO Yonatan Dotan says.
“We stay up for working collectively to additional advance our know-how and allow businesses to simply handle their shopper portfolios, automate reviews and in the end optimise the efficiency of these packages throughout all partnership sorts.”
Affluent was based and backed by Aniview LTD in 2017, a supplier of holistic video content material and video advert monetisation SaaS options for hundreds of publishers.
“We at Aniview are proud and excited handy off Affluent and its superb workforce to Impact as we proceed to deal with our core enterprise of video content material and ad-monetisation,” says Alon Carmel, founder and chairman of Affluent and founder and CEO of Aniview.
“It has been an thrilling and extraordinarily profitable journey for us all.”
In 2020, Impact added practically 600 new purchasers, and additionally acquired influencer advertising and marketing platform Activate.
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Impact acquires analytics and automation platform Affluent
