Source: Clearwater
Clearwater Analytics, an industry-leading SaaS resolution for automated funding knowledge aggregation, reconciliation, accounting, and reporting, introduced right now that it has appointed Ms. Cristel Cohen-Bacry has Head of Europe, Middle East, and Africa (EMEA) Marketing.
In this capability, she is going to form and outline the EMEA marketing technique and go-to-market plans to drive constant, sustainable progress throughout the area by way of demand era, digital channels, and communications.Based in Paris, Cohen-Bacry brings a 20-year observe file within the IT and fintech {industry}, centered on the event of marketing communications and digital marketing methods for world corporations. Prior to becoming a member of Clearwater Analytics, she labored at NeoXam, eFront, and Misys (Finastra) the place she was centered on constructing their lead era marketing applications, leading to gross sales progress. Cohen-Bacry additionally labored at Infosys Consulting and Vinci the place she elevated model consciousness, developed lead era processes, and created native PR, marketing and digital methods. She additionally suggested a number of start-ups in organising and launching their manufacturers. She earned her diploma at ICD Business School in Paris.
