Elm Street Technology’s senior management crew: James Tallman, Chairman of the Board; Madison Davis Kelly, EVP M&A; Prem Luthra, President & CEO; and Robyne Gaudreau, CFO [Photos: Elm Street Technology]
Five years since its founding, Elm Street Technology is constructing momentum aggressively.
In partnership with Aquiline Capital Partners, a New York- and London-based personal funding agency with $6.1 billion belongings beneath administration, the Frisco-based PropTech has adopted what it calls an “aggressive development acquisition technique.” It’s acquired a complete of eight high-performance corporations already, and goals to keep up its regular natural development. The acquisitions embrace DX Broker, eMerge, AgentJet, Listingbook, RLS2000, and Consolidated Knowledge.
In January alone, Elm Street acquired Flow ROI, a supplier of actual property transaction administration software program, and VoicePad, a supplier of latest shopper acquisition and telecom options for actual property brokerages and their brokers.
The whole management crew, in accordance with President and CEO Prem Luthra, is now hyper-focused on company development, market management, and serving its prospects.
Elm Street’s Elevate Platform
Elm Street is a supplier of residential actual property know-how and digital advertising and marketing methods. Its intent is to maximise actual property professionals’ enterprise effectivity with one vendor and one level of contact by way of a singular platform: Elevate.
Elevate’s purpose is to show extra leads into closed enterprise. With the know-how—marketed beneath the tagline “the ability of productiveness”—actual property professionals are capable of streamline and automate their advertising and marketing and day-to-day aims. Elevate homes high-end IDX web sites, lead technology instruments, a CRM, e mail, social, textual content and weblog advertising and marketing automation, recruiting and retention instruments, and extra.
Elevate is at the moment utilized by tens of hundreds of actual property brokers, groups, and brokerages throughout the U.S. and Canada.
Elm Street’s acquisition-based strategy permits it to proceed rising Elevate’s capabilities to supply a extra strong resolution to the true property group.
Flow ROI, as an illustration, added transaction administration to Elevate’s options portfolio. It was a device that prospects had been asking for, in accordance with Luthra.
“After extensively evaluating corporations and software program on this house, Flow ROI was the clear selection by way of performance and person expertise,” he stated. “This acquisition continues our mission to convey one of the best know-how, leaders, and groups collectively beneath one singular company imaginative and prescient to supply a simplified, streamlined resolution to our actual property group.”
New Elm Street Appointments
To proceed scaling, Elm Street just lately introduced it was boosting its senior management crew and board of administrators with three new appointments.
John Tallman, a seasoned government with greater than 40 years of expertise, has been named the brand new chairman of Elm Street’s board. Tallman’s experience primarily pertains to vertically centered software program and repair corporations. Previously, he has served on the boards of Innovative Interfaces, Zift Solutions, Lexitas, and Kukui Corporation.
According to Elm Street, Tallman brings a “wealth of data” that comes with a confirmed track-record of driving development and market management. His expertise embrace SaaS software program, library administration programs, authorized software program and providers, B2B ecommerce, and know-how consulting providers.
“I used to be instantly drawn to the Elm Street Technology story,” Tallman stated in a press release. “The united company imaginative and prescient, the management tradition, and the dedication to overcoming challenges in the true property business are all refreshing modifications to different gamers within the house. When you might have a powerful basis like this, the sky’s the restrict by way of development potential.”
Also appointed have been Robyne Gaudreau as Elm Street’s new chief monetary officer and Madison Davis Kelly as the brand new government vice chairman of M&A.
Gaudreau has greater than 20 years of expertise managing monetary methods for high-growth corporations. She joins Elm Street from SimplyWell, the place she was the chief working officer and chief monetary officer. Before that, she was the chief monetary officer for Viverae and SVP and CFO of Aguirre Roden, Inc.
Kelly can be tasked with honing Elm Street’s daring M&A efforts. She has a deep understanding of SaaS suppliers, and former expertise within the execution of mergers and acquisitions, the corporate stated. At Greater Sum Ventures, a development fairness agency that invests in lower-middle market tech-enabled service corporations, Kelly was behind greater than 50 acquisitions throughout a number of portfolio corporations.
“As we try to service our actual property purchasers with a centralized, consolidated know-how resolution, we’re thrilled to welcome Jim to our board of administrators, and Robyne and Madison to our government crew,” Luthra stated in a press release. “Their deep business data and respective experience will function unbelievable belongings as we proceed pursuing each natural and inorganic development alternatives over the approaching years.”
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