PredictiVu’s new data tool to offer actionable insights to marketers
By Retail4Growth Bureau |
May 25, 2021
The Dynamic Marketing Optimizer (DMO) is an AI and Machine Learning supported data visualisation tool with a dashboard that’s linked with 75,000 retail touchpoints and presence in 100+ Indian cities, and retains including 500,000 + distinctive customers each month.
PredictiVu, India’s main analytics agency that goals at simplifying advertising and marketing methods by offering interactive insights from a single interface, has introduced the launch of their first centralized next-gen automated AI-powered data visualization tool – Dynamic Marketing Optimizer (DMO). DMO is an Artificial Intelligence and Machine Learning supported tool built-in into India’s largest data set comprising client buy, internet listening and marketing campaign mapping. It is supplied to present close to actual time enterprise insights on buyer behaviour to CMOS and marketers 10 occasions sooner than standard strategies.
Connected with 75,000 retail touchpoints with a presence in 100+ Indian cities, the tool’s dashboard retains including 500,000 + distinctive customers each month. Designed to offer Descriptive, Predictive, and Prescriptive Analytics for marketers to acquire actionable insights into their marketing campaign competitiveness, obtain a macro assessment of the corporate’s potential markets and alternatives with a micro-level product dissection, and acquire client buy, Ad, Web & Social Intelligence to convert tens of millions of noise data into significant developments all from a centralized dashboard assessing disparate database in close to actual time, the tool is actually poised to rework enterprise intelligence supply for marketers perpetually.
Speaking on the event, Kunal Sarkar, Vice President, PredictiVu stated, “Marketers slog to design successful multichannel advertising and marketing campaigns due to the shortage of real-time and significant enterprise intelligence insights. For India, the place there’s an insatiable demand for manufacturers and D2C enterprise goes to be value $100 billion by 2025, the unexplored analytics capabilities which can be limiting smarter advertising and marketing selections can grow to be an enormous problem for financial development. The COVID 19 invasion has redefined the enterprise worth of data and accentuated the necessity for real-time insights greater than ever and we’re glad to introduce – Dynamic Marketing Optimizer (DMO), our AI-enabled augmented data visualization tool at a time when it’s most wanted. Marketing leaders can now use its superior analytics to perceive buyer behaviour, competitor efficiency and client challenges 10 occasions sooner than when utilizing standard strategies to arrive at smarter advertising and marketing selections. “
He additional added, “We plan to focus the tool’s utilization for Smartphone sector, primarily contemplating superior consumer-focused applied sciences on this sector have given marketers quite a lot of choices to drive their digital companies underneath the pandemic’s affect. Gaining a aggressive edge is immensely crucial now and doing meaning protecting abreast with the newest developments. This can occur solely when exceptionally agile, sooner, correct and complete insights are acquired in near-real-time.”
Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu stated, “Today, marketers more and more wrestle to acquire complete, visibility into the shopper journey to develop ground-breaking advertising and marketing methods. Going ahead, correct data mapping, evaluation and sooner supply from data intelligence companions will likely be elemental in a world the place customers are excessively linked by means of the digital universe. PredictiVu’s Dynamic Marketing Optimizer (DMO) is uniquely designed to lead the following stage data interpretation want that will require a sooner, versatile, dependable, consolidated, and unified enterprise intelligence method. As Indian manufacturers penetrate additional into the native market underneath the ‘vocal for native’ slogan, the function and wish for superior data analytics enterprise, intelligence choices will improve.”
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu stated, “PredictiVu’s Dynamic Marketing Optimizer (DMO) is poised to resolve one of many largest advertising and marketing and enterprise issues in as we speak’s tech-enabled world: having the ability to take advertising and marketing program selections in virtually real-time, with divergent actions throughout divergent geographies, value factors, and competitor conditions. The AI / ML-based engine and multi-dimension mapping make an final marketer-friendly platform throughout model advertising and marketing, go-to-market, and client/channel insights groups. Smart marketers will want this answer to amplify their advertising and marketing spend RoI by a further 25% to 48%.”
