David Ellis named CMO of Friendly’s and BRIX restaurants

Photograph: ShutterstockDavid Ellis is the brand new chief advertising and marketing officer for Friendly’s Restaurants and multi-concept franchisor BRIX Holdings, the businesses introduced Monday. Ellis will lead model technique, advertising and marketing, public relations and digital initiatives for Friendly’s in addition to for BRIX ideas reminiscent of Orange Leaf, Smoothie Factory, Red Mango, Souper Salad, Red Brick Pizza and Humble Donuts. He’ll even be tasked with creating loyalty applications, on-line ordering and digital manufacturers. Ellis involves Friendly’s and BRIX from Uncle Julio’s, the place he was additionally the CMO. He additionally served as vice chairman of advertising and marketing for O’Charley’s restaurants and has held management posts at KFC and Darden Restaurants. Sylvia Becker, who has labored for Friendly’s for eight years, was additionally promoted to vice chairman of advertising and marketing for the 130-unit household restaurant chain. “Both Sylvia and David have in depth backgrounds within the restaurant and foodservice business and are well-versed in profitable advertising and marketing practices that will likely be integral to our progress objectives,” Craig Erlich, president and CEO of Friendly’s Restaurants and BRIX Holdings, mentioned in a press release. “We look ahead to their management as we put money into new advertising and marketing methods to lift the profile of our total portfolio of manufacturers and as we deal with cultivating a brand new technology of loyal patrons for Friendly’s, creating new reminiscences whereas preserving the wealthy legacy of this iconic model.”