HOUSTON, TX — Today, the Houston Livestock Show and Rodeo introduced that Lisa Gagnon has been promoted to chief advertising and marketing officer. She shall be answerable for main the newly-created Marketing, Public Relations & Presentations Division, which contains Brand, Broadcast & Audio Visual, Communications and Merchandise.“Since becoming a member of the Houston Livestock Show and Rodeo in 2017, Lisa has elevated our model and presentation to at least one that’s of the identical magnitude {of professional} sporting occasions,” mentioned Rodeo president and CEO Chris Boleman. “I’m assured that Lisa’s progressive advertising and marketing methods and shopper insights shall be instrumental, as we gear as much as have fun the Rodeo’s ninetieth anniversary in 2022 and past.” During her time at the Rodeo, Gagnon has led her workforce on a number of initiatives, together with market segmentation, disaster communications, promoting campaigns and shopper analysis by means of surveys and focus teams. She additionally developed the Rodeo’s first-ever model positioning, redeveloped the group’s promoting marketing campaign, and oversaw the Rodeo’s 2019 Economic Impact Study. Prior to becoming a member of the Rodeo, Gagnon served as vp of Marketing for the Houston Super Bowl Host Committee, main all advertising and marketing, model administration and fan engagement efforts. She is a dynamic chief in the Houston group, serving as a board member and committee chairperson for WISE Houston, and actively mentoring younger ladies in the sports activities and occasions trade. Gagnon acquired a bachelor’s diploma in enterprise administration from The University of Texas at Austin and a grasp’s diploma in enterprise administration from The University of North Carolina at Chapel Hill. She and her husband reside in Houston with their 11-year-old daughter. The Houston Livestock Show and Rodeo promotes agriculture by internet hosting an annual, family-friendly expertise that educates and entertains the public, helps Texas youth, showcases Western heritage and supplies year-round instructional help inside the group. Since its starting in 1932, the Rodeo has dedicated greater than $500 million to the youth of Texas and training. The 2022 Rodeo is scheduled for Feb. 28 – March 20. The 2022 World’s Championship Bar-B-Que Contest is scheduled for Feb. 24 – 26. For extra data, go to rodeohouston.com and join with #RODEOHOUSTON on-line by way of Facebook, Twitter, Instagram and YouTube for all the newest information. -30-
Lisa Gagnon named Chief Marketing Officer at the Rodeo
