Mercy Ships selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts

NEW YORK–(BUSINESS WIRE)–Emplifi, the main unified buyer expertise platform, as we speak introduced it has been chosen by Mercy Ships, the hospital ship charity, to enhance the healthcare group’s social media presence and broaden its world attain. Serving 16 nationwide places of work throughout 4 continents, the Mercy Ships Global Brand Team wanted a complete social media advertising and marketing platform that may allow it to consolidate and localize its messaging throughout nations and cultures. After a three-month analysis interval, Mercy Ships decided that Emplifi was finest geared up to present the social media advertising and marketing instruments wanted, together with a supportive workforce who understood and valued the group’s mission.

“We needed to accomplice with an organization that not solely provided a best-in-class social media advertising and marketing answer, however had a coronary heart for what we do,” mentioned Jitze Kramer, Vice President of Global Branding. “Emplifi’s platform met each single certainly one of our necessities, together with an intuitive person interface and dashboard, easy-to-use publishing instruments, and deep analytics with useful business benchmarks. But extra importantly, we knew the Emplifi workforce would go the additional mile for us and was real of their want to assist us develop. Emplifi’s answer is integral to our donor initiatives and outreach applications, permitting us to have interaction with our viewers persistently throughout the worldwide communities we serve.”

Mercy Ships manages ‘floating hospitals’ that present protected and well timed surgical procedure to probably the most weak in Africa. The group depends totally on volunteers and donor-contributions to ship improved medical infrastructure to these communities which have little to no entry to healthcare. Currently working the Africa Mercy, this summer time, Mercy Ships will full the development of Global Mercy™. When in service, the brand new ship will greater than double the present surgical and coaching capability for the charity.

“We’re excited to assist the mission of Mercy Ships and the medical providers they supply,” mentioned Mark Zablan, CEO at Emplifi. “It’s implausible to see the affect that Mercy Ships has had delivering free, world-class healthcare to creating nations all over the world. We are 100% dedicated to do what we are able to to assist them recruit extra volunteers, increase extra donor contributions, and improve consciousness of the nice work they do.”

Since implementing Emplifi’s platform in March, Mercy Ships has skilled a excessive adoption charge amongst its places of work, with employees from Asia-Pacific, Europe, North America, and Africa ready to localize, distribute and share social media content material and property. The Mercy Ships Global Brand Team discovered the onboarding course of was seamless and that collaboration has significantly elevated throughout the group.

“The continued assist we’ve got acquired from the workforce at Emplifi has confirmed extremely priceless. They are really a accomplice,” mentioned Francesco Tuzzolino, Digital Marketing Director, who’s managing the mixing for this new digital advertising and marketing strategy. “Our three main social media advertising and marketing objectives are centered on model governance, schooling, and enablement. As the charity ramps up its actions this 12 months, Emplifi has enabled us to make appreciable progress in all three classes in lower than a month.”

About Emplifi

Emplifi is the main unified CX platform that brings advertising and marketing, care, and commerce collectively to assist companies shut the shopper expertise hole. More than 7,000 manufacturers, together with Delta Air Lines, Ford Motor Company and McDonalds, depend on Emplifi to present their prospects with excellent experiences at each touchpoint. For extra info, go to

About Mercy Ships

Mercy Ships makes use of hospital ships to ship free, world-class healthcare providers, capability constructing, and sustainable improvement to these with little entry within the creating world. Founded in 1978 by Don and Deyon Stephens, Mercy Ships has labored in additional than 55 creating nations, offering providers valued at greater than $1.7 billion and straight benefitting greater than 2.8 million individuals. Our ships are crewed by volunteers from over 60 nations, with a mean of over 1200 volunteers annually. Professionals together with surgeons, dentists, nurses, healthcare trainers, academics, cooks, seamen, engineers, and agriculturalists donate their time and abilities. With 16 nationwide places of work and an Africa Bureau, Mercy Ships seeks to rework people and serve nations. For extra info click on on

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