Emplifi, the main unified buyer expertise platform, at the moment introduced it has been chosen by Mercy Ships, the hospital ship charity, to spice up the healthcare group’s social media presence and increase its international attain. Serving 16 nationwide workplaces throughout 4 continents, the Mercy Ships Global Brand Team wanted a complete social media advertising platform that may allow it to consolidate and localize its messaging throughout nations and cultures. After a three-month analysis interval, Mercy Ships decided that Emplifi was greatest outfitted to supply the social media advertising instruments wanted, together with a supportive group who understood and valued the group’s mission.
“It’s incredible to see the affect that Mercy Ships has had delivering free, world-class healthcare to creating nations all over the world. We are 100% dedicated to do what we are able to to assist them recruit extra volunteers, increase extra donor contributions, and improve consciousness of the good work they do.”
“We needed to accomplice with an organization that not solely supplied a best-in-class social media advertising resolution, however had a coronary heart for what we do,” stated Jitze Kramer, Vice President of Global Branding. “Emplifi’s platform met each single one among our necessities, together with an intuitive person interface and dashboard, easy-to-use publishing instruments, and deep analytics with useful business benchmarks. But extra importantly, we knew the Emplifi group would go the additional mile for us and was real of their want to assist us develop. Emplifi’s resolution is integral to our donor initiatives and outreach applications, permitting us to interact with our viewers constantly throughout the worldwide communities we serve.”
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Mercy Ships manages ‘floating hospitals’ that present secure and well timed surgical procedure to essentially the most susceptible in Africa. The group depends totally on volunteers and donor-contributions to ship improved medical infrastructure to those communities which have little to no entry to healthcare. Currently working the Africa Mercy, this summer season, Mercy Ships will full the development of Global Mercy™. When in service, the brand new ship will greater than double the present surgical and coaching capability for the charity.
“We’re excited to assist the mission of Mercy Ships and the medical companies they supply,” stated Mark Zablan, CEO at Emplifi. “It’s incredible to see the affect that Mercy Ships has had delivering free, world-class healthcare to creating nations all over the world. We are 100% dedicated to do what we are able to to assist them recruit extra volunteers, increase extra donor contributions, and improve consciousness of the good work they do.”
Since implementing Emplifi’s platform in March, Mercy Ships has skilled a excessive adoption fee amongst its workplaces, with employees from Asia-Pacific, Europe, North America, and Africa capable of localize, distribute and share social media content material and property. The Mercy Ships Global Brand Team discovered the onboarding course of was seamless and that collaboration has significantly elevated throughout the group.
“The continued assist we’ve got acquired from the group at Emplifi has confirmed extremely priceless. They are really a accomplice,” stated Francesco Tuzzolino, Digital Marketing Director, who’s managing the combination for this new digital advertising strategy. “Our three major social media advertising targets are centered on model governance, schooling, and enablement. As the charity ramps up its actions this 12 months, Emplifi has enabled us to make appreciable progress in all three classes in lower than a month.”
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