The New York State Department of Agriculture and Markets is in search of proposals on behalf of the State’s Apple Marketing Order (AMO) Advisory Board to improve the aggressive place of New York’s apple trade, establish new or rising market alternatives, or develop progressive promotional initiatives to enhance the sale and consumption of New York apples. Any proposal(s) chosen by this request course of might be funded by the AMO, which collects roughly $2 million yearly from apple growers. Interested events should submit a Letter of Interest to the AMO Advisory Board by June 17, 2021.
Organizations succesful of performing market analysis or these with expertise implementing advertising and marketing methods to enhance produce gross sales are eligible for this chance. Additionally, the AMO Advisory Board is very in search of tasks that:
establish East Coast U.S. market alternatives for New York apples and provide methods to higher place New York apples in these markets;
decide the apple buying preferences of bigger retailers and what drives their choices;
discover market alternatives for recent or processed New York apples procured by faculties and/or establishments;
establish market alternatives for New York apples created by the rising craft beverage trade;
establish underserved export markets and consider the prospects for efficiently positioning New York apples to meet these alternatives;
present up-to-date dietary data concerning consumption of apples and techniques for speaking this to shoppers; or
search to implement novel approaches to rising New York apple gross sales
Applicants should submit a two- to three-page Letter of Interest to the Department that:
outlines proposed methods to deal with above-mentioned priorities or different inventive approaches to rising New York apple gross sales;
gives the applicant’s {qualifications} for performing advertising and marketing analysis and/or expertise in implementing advertising and marketing methods;
describes the anticipated outcomes of the mission(s) and the anticipated profit to New York’s apple trade; and
proposes a funds to accomplish the acknowledged actions.
The AMO Advisory Board could request a proposal or presentation based mostly on an applicant’s Letter of Interest. To submit a letter, candidates are requested to ship an e mail to [email protected] with the phrases “Apple Marketing Order” within the topic line and the letter hooked up.
The minimal funding stage for tasks sought by this launch is about at $10,000. Project proposals could not promote a particular model or commerce identify. Final stories and/or analysis papers assembled by authorized tasks could also be made publicly accessible.
For extra data on the Letter of Interest necessities, e mail [email protected] or name (518) 485-7306. Applications have to be submitted by June 17, 2021 to be thought of for this funding.
About the Apple Marketing Order Advisory Board
The AMO Advisory Board is a gaggle appointed by the Commissioner of the New York State Department of Agriculture and Markets, representing New York’s apple trade statewide. Its goal is to suggest annual priorities and funding ranges to the Department for contracting. Annually, the New York State AMO program gives roughly $2 million in collected grower evaluation funds for efforts to promote, promote and/or conduct market analysis on behalf of New York’s apple trade.
