The NWT authorities says federal funding of $2.6 million will help the territory’s seal industry to do a greater job of promoting itself nationally and past.
The funding was introduced earlier this month as a part of an $8.5-million funding package deal directed at “important market analysis, shopper analysis, and home and worldwide advertising and marketing methods” for Canada’s fish and seafood industry.
The Fur Institute of Canada and Seals and Sealing Network will collectively obtain $2,646,000, which the NWT stated helps the territory to “promote seal as a meals supply and seal pelts as a particular useful resource for artists, and to set up a novel Seal Certification Program that enables ringed seal pelts harvested in the NWT to be exempted from the EU seal ban.”Advertisement.
The European Union has banned the import and sale of seal merchandise since 2009 for causes of animal welfare, a continuation of a ban first established in 1983. There are exemptions for fur merchandise of licensed Inuit origin.
Johanna Tiemessen, talking on behalf of the NWT’s Department of Industry, Tourism, and Investment, stated federal cash helped to assist platforms like Proudly Indigenous Crafts and Designs, an internet site promoting northern seal merchandise worldwide.
“Proudly Indigenous Crafts and Designs had been doing a nationwide advertising and marketing marketing campaign to elevate consciousness of the significance and respect of our Indigenous tradition. There’s no means from a territorial funding standpoint that we may have run a nationwide advertising and marketing marketing campaign,” stated Tiemessen, “however that’s the place the Seals and Sealing Network, by means of that funding, is in a position to try this.”
Tiemessen stated the cash additionally permits the Seals and Sealing Network to assist artists with uncooked supplies which are genuine and traceable, which raises the worth of their work and ensures it meets the standards for an EU exemption.
“The work that we’re doing with the Seals and Sealing Network by means of this funding helps to additional our applications in the territory for our residents,” stated Tiemessen.Advertisement.
“Without that funding, I’m undecided what the way forward for all these applications can be.”