eMarketer and BlueConic To Host Webinar “Ad Targeting in the Extended Identity Crisis”

A brand new webinar from eMarketer and BlueConic will deal with one in every of the biggest challenges dealing with entrepreneurs and advertisers – methods to attain shoppers in the wake of privateness laws and the deprecation of third-party cookies. The webinar, “Ad Targeting in the Extended Identity Crisis,” will happen on July 15 at 2pm ET and is free to attend.
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“This webinar will assist entrepreneurs and advertisers perceive how these adjustments will influence their use of information and present methods for enhancing the effectiveness of their advert focusing on efforts going ahead.”

Who: Nicole Perrin, eMarketer Principal Analyst at Insider Intelligence will probably be joined by Sam Ngo, Director of Product Marketing at BlueConic, the world’s main pure-play buyer knowledge platform (CDP).
What: Perrin and Ngo will talk about their perspective on the newest privateness developments and share finest practices for entrepreneurs and advertisers who need to discover ways to perceive and attain their viewers.
When: Thursday July 15, 2021, 2pm ET
Why Attend: Identifying and reaching the proper audiences is crucial for entrepreneurs and advertisers. While digital media has supplied unprecedented ranges of addressability, new challenges threaten the efficiency of future campaigns, together with client privateness and knowledge safety laws, adjustments like Apple’s AppTrackingTransparency (ATT) framework, and the eventual deprecation of third-party cookies. This webinar will assist entrepreneurs and advertisers perceive how these adjustments will influence their use of information and present methods for enhancing the effectiveness of their advert focusing on efforts going ahead.
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Attendees will be taught:

What varieties of knowledge advertisers, publishers, and their companions use to facilitate focusing on
How present methods of doing enterprise will probably be affected by adjustments imposed by walled gardens, like the ATT framework, and the eventual loss of life of third-party cookies
Best practices for advertisers and the remainder of the ecosystem to confront each new and longstanding challenges in advert focusing on
How to make use of first-party knowledge to regulate promoting and advertising methods beginning now

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