eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

On today’s podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of... Read more »
eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

eMarketer Podcast: The Daily: How Affiliate Helps Marketers Regain Control, Alexa Gets Chatty, and TikTok Shop Lands in the US

Episode Transcript:Marcus Johnson:This episode is made possible by Awin. Two-thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta, and Amazon. But their auction-based ad models favor... Read more »
eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

eMarketer Podcast: The Daily: What people do on social media, TikTok goes traditional, and getting paid to watch social ads

Episode Transcript:Marcus Johnson:This episode is made possible by Awin. Unlock unlimited marketing opportunities that reach consumers everywhere using Awin’s affiliate partnerships platform. Choose which partners best match your marketing objectives, control your... Read more »
eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

eMarketer Podcast: The Daily: The imbalance between time spent and ad dollars, trying to sell NFL Sunday Ticket, and the fate of Hulu

Episode Transcript:Marcus Johnson:This episode is made possible by Awin. Two-thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta and Amazon, but their auction-based ad models favor... Read more »
eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

eMarketer Podcast: The Daily: Has Meta officially bounced back, TikTok’s text-only posts, and what happened to Lemon8?

Episode Transcript:Marcus Johnson:This episode is made possible by Awin. Unlock unlimited marketing opportunities that reach consumers everywhere using Awin’s affiliate partnerships platform. Choose which partners best match your marketing objectives, control your... Read more »
eMarketer Podcast: The Daily: Why Google continues to accelerate, Maps becomes Search, and the most interesting trend in affiliate

eMarketer Podcast: The Daily: Why Snap continues to stall, how Pinterest is getting on, and social media habits by generation

On today’s podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through “performance branding,” the impact of programmatic ads coming to movies theaters, and... Read more »
eMarketer and BlueConic To Host Webinar “Ad Targeting in the Extended Identity Crisis”

eMarketer and BlueConic To Host Webinar “Ad Targeting in the Extended Identity Crisis”

A brand new webinar from eMarketer and BlueConic will deal with one in every of the biggest challenges dealing with entrepreneurs and advertisers – methods to attain shoppers in the wake of... Read more »