Unilever’s Beauty and Personal Care Marketing Director for Ghana and Nigeria, Nana Yaa Owusu-Ansah, has been topped the Industry Personality of the Year at the 2021 Marketing World Awards (MWA).Unilever’s Geisha and Pepsodent manufacturers additionally received the Iconic Brand of the Year and the Family Brand of the Year Gold awards respectively, whiles the advertising workforce took the Silver award in the Marketing Team of the Year class.In its tenth year, MWA acknowledges excellent people and companies which have delivered superior industry management and exhibited excellence in the execution of distinctive advertising methods for his or her model’s success.Under Nana Yaa’s management, the magnificence and private care unit of the client items producer has been a key driver of Unilever’s progress over the years, experiencing vital portfolio enlargement in the skincare, pores and skin cleanse and oral well being subcategories whereas key merchandise reminiscent of Pepsodent and Geisha maintained their market dominance.As a seasoned marketer with over 18 years’ work expertise throughout Sub-Saharan Africa, she has pushed market progress for manufacturers at scale by deploying forefront client centered advertising methods. The launch of Pepsodent Herbal lately and its Charcoal variant in 2020 together with a various vary of Geisha Soap merchandise in the Ghanaian market, have been vital to driving the market share progress by these family manufacturers.In spite of the influence of the COVID-19 pandemic, preceded by some difficult monetary outcomes for the enterprise in 2018 and 2019, Unilever Ghana confirmed robust management by resolving to concentrate on delivering robust, strategically deliberate merchandise and excellent client companies.The manufacturing big has, over the years, led the means in driving actions marking the Global Handwashing Day in Ghana and Nigeria. Its World Oral Health Day activations in partnership with the Ghana Dental Association as an example has been successful the topmost recognition globally throughout Unilever’s markets for 4 consecutive years since 2017, with its Marketing Director as the anchor.These purpose-driven responses led by the Lifebuoy and Pepsodent manufacturers helped to make sure that each customers and commerce companions are protected in these difficult occasions have additionally contributed to the firm’s rebound progress. With a ardour for constructing expertise for progress and creating operationally efficient and modern groups, Nana Yaa Owusu-Ansah has efficiently set a brand new ambition and vitality for Unilever’s Beauty and Personal Care in West Africa, with robust prospects of constant market progress and dominance for the family manufacturers.Prior to being appointed the Brand Building Director at Unilever Ghana in 2016, she was the Head of Marketing for Africa Emerging Markets based mostly out of South Africa with duty for twenty-four markets together with Angola, Cameroon, DRC, Mauritius, Gabon and Southern African markets.In 2017, she was appointed the Beauty and Personal Care Director for Unilever Ghana & Nigeria.Nana Yaa holds a Masters’ diploma in Marketing and Innovation from the London School of Marketing and a Post Graduate Diploma in Business and Marketing Strategy.
Unilever Marketing Director adjudged industry personality of the year at Marketing World Awards
