Agent Image has launched over 24,000 web sites; This provides us eager perception into frequent errors actual property professionals make when constructing a website. Knowing the pitfalls to keep away from is simply as essential as figuring out the focal factors of your digital brand-building technique.
With that being stated, let’s get into the 5 biggest website errors and their options with tips from our experts.
1. Diving in with no plan
Too many brokers suppose hiring a designer is all they need to do to ascertain an efficient net presence—this couldn’t be farther from the reality.
Your on-line efforts ought to tie in clearly to a long-term technique from the very starting.
Every agent ought to be capable of reply the next questions:
What is the first objective of your website?What sort of content material do your prospects need to see in your web site?What makes you completely different from your rivals, and the way do you spotlight your benefits in your web site?
2. Ignoring search engine optimization
As a lot as we want it to be in any other case, no person will discover a website in the event that they aren’t being led there by a purposeful search engine optimization technique.
Owning a well-designed website is simply step one. What will get your website observed by your viewers is SEO. search engine optimization is the distinction between being related and easily current. “While having a superbly designed website is integral to your small business, you’re lacking an enormous alternative for model publicity and lead technology with no correct search engine optimization technique.” shared Jon Krabbe, Co-Founder, Agent Image.
3. Missing the boat with cell customers
Research exhibits 58.5% of all net site visitors worldwide comes from cell units. It’s a shocking determine for those who keep in mind the quantity was simply 6.09% in 2011. Optimizing your website for cell customers is important if you’d like your website to succeed.
“Website design has to accommodate the cell person, and which means cleaner design— particularly textual content, graphics, and pictures simply seen on a small display screen,” stated Krabbe. “Also, load velocity is vital, particularly if you wish to rank properly on Google.”
4. (*5*) phrases that aren’t yours
Consistently posting authentic content material is undoubtedly essential. Still, resulting from time constraints, many brokers find yourself reducing corners and publishing data written by another person relatively than spending the trouble to craft one thing distinctive.
Here’s a tip from the highest professional at Agent Image. “From Google’s perspective, it’s higher to put up one thing authentic, related, and attention-grabbing to your viewers, even whether it is brief. Avoid the urge to repeat the data you discovered on one other website,” stated Noe Torre, Director of Content at Agent Image. “If you possibly can’t make a time dedication to craft content material by yourself, companies like ours may also help get the content material written for you.”
5. Skimping on video content material
In addition to high-quality pictures, you must also embrace loads of video content material in your web site. If you need to catch consideration and encourage increased engagement, you might be higher off with a brief, impactful video relatively than a static picture.
“Some brokers are doing video bios and introductions to completely different sections on a website which creates a extra private expertise with their target market,” stated Brian Shorr, VP of Business Development, Agent Image.
Avoid the biggest website errors with Agent Image
Building an efficient on-line presence might be tough and current distinctive challenges — but it surely’s far from unattainable. Trust the experts at Agent Image to make use of 22 years of trade expertise that will help you stand out on-line and develop your small business.