LiquidPixels Website Imagery Survey
These outcomes don’t shock us. Imagery is probably the most highly effective promoting instrument on any web site.
ROCHESTER, N.Y. (PRWEB)
December 08, 2021
LiquidPixels, Inc., the premier supplier of enterprise class dynamic imaging options, in the present day introduced the outcomes of a brand new survey that surfaced fears from e-commerce and retail web site leaders over the results of sub-optimal picture efficiency on their web sites. A scarcity of website picture analytics and elevated complaints about sluggish load occasions have retail leaders anxious concerning the vacation season. Worries embrace sagging gross sales, second-page SERP rankings, unsatisfactory website positioning standings, and the general competitiveness of their companies.
The survey focused 600 senior executives of pure e-commerce and retail-based corporations within the U.S. with greater than 250 staff. Thirty-seven p.c of the respondents had been employed with corporations of greater than 5,000 staff, and all respondents had been with corporations doing larger than $20 million in gross sales.
Seventy p.c of these surveyed stated their prospects despatched in complaints about their web site’s efficiency. The prime challenge, with 49 p.c of the vote, was “Your web site may be very sluggish.” Thirty-six p.c complained that their gadget didn’t present product photos; one other 36 p.c stated they might not see particulars concerning the product; and 35 p.c stated they might not zoom in or out of the product picture on their gadget. The potential to govern photographs on cellular gadgets is more and more necessary, as final September Google began to index web sites in accordance with how nicely their pages had been optimized for a mobile-first expertise.
“These outcomes don’t shock us,” stated Steve Kristy, CEO, LiquidPixels. “Page load time is essential to the general buyer expertise. Companies could have a wonderful web site and distinctive merchandise, but when their website masses too slowly, buyers will get annoyed and transfer on.”
Eighty-four p.c of respondents stated they had been both “barely” or “very involved” about how photographs have an effect on their web site’s efficiency. As a end result, 66 p.c felt their group was dropping site visitors and potential prospects to opponents with higher, quicker web sites. Sixty p.c felt their SERP rankings and website positioning standings had been struggling as a result of of web site pace, and greater than 50 p.c felt that deserted procuring carts had been a “main problem” for his or her firm. On prime of this, 74 p.c of the respondents had been nervous concerning the rising prices of sustaining an e-commerce web site.
“Google ranks quick websites greater in search outcomes versus these that are slower,” added Kristy. “Optimizing the pictures on a website is painless and computerized, leading to probably the most important enchancment in web page load pace with the best ROI throughout all platforms.”
According to knowledge from Adobe Analytics, vacation e-commerce gross sales are projected to achieve a report $207 billion within the U.S. between November and December, a full 10 p.c greater than the identical interval in 2020. Cyber Week 2021, the times between Thanksgiving and Cyber Monday, was anticipated to see on-line gross sales hit $36 billion, a 5 p.c improve from final yr. Cyber Monday alone was projected to see gross sales of $11.3 billion or extra, which underscores the significance of an environment friendly e-commerce website, that has quick load occasions and is optimized for each gadget.
To that finish, the survey discovered that 82 p.c polled would really like to have the ability to show their web site imagery with extra flexibility. Seventy-five p.c stated they want to know extra about their website’s efficiency, together with the right way to cut back web page load time, optimize picture decision throughout gadgets, and improve site visitors, amongst different enhancements.
Eighty-one p.c of respondents indicated they’re planning on making upgrades to their websites in 2022, with 78 p.c saying they’ll put money into imagery tech to extend their firm’s competitiveness within the e-commerce area. When requested concerning the price range for upgrades, 47 p.c indicated they had been keen to spend between $100,000 and $1,000,000. Twenty-four p.c had greater than $1,000,000 allotted for enhancements.
“Imagery is probably the most highly effective promoting instrument on any web site,” stated Kristy. “It is the digital window into your retailer to entice prospects to discover merchandise and to fill their procuring carts. We are inspired to see that retailers are investing within the imagery expertise that will make them aggressive on this new promoting atmosphere.”
LiquidPixels creates dynamic imagery options that enable companies to change imagery on demand, optimized for any gadget, over any community connection, for the quickest and most correct rendering attainable. To obtain an government transient on this survey, please go to https://www.liquidpixels.com/website-imagery-survey.
LiquidPixels is the world’s solely supplier of enterprise-class dynamic imaging options. Built on open requirements, our LiquiFire Dynamic Imaging Solutions combine into current internet and workflow environments, enhancing product creation, and visualization whereas lowering manufacturing prices. Founded in 2000, LiquidPixels makes its patented expertise accessible as a cloud service or by way of on-site enterprise servers with options that could also be tailor-made to every of our prospects’ distinctive wants. For extra info, go to us at LiquidPixels.com.
Email: gross [email protected]
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