Every founder desires to crack the code that will allow them to appeal to, interact and retain a lot of prospects shortly, persistently and at scale. Marketing ways from the “aughts” — like electronic mail blasts and recycling the identical key phrases right into a Google Adwords marketing campaign — received’t reduce it in as we speak’s aggressive startup market.
Although you may want for a fast-forward button to attain long-term sustainable growth, you’re out of luck. Instead, think about making use of the artwork and science of growth marketing. When accomplished appropriately, growth marketing strategies can take your buyer base to new heights, nevertheless it additionally offers you one thing much more invaluable — extremely engaged, loyal prospects.
Implementing growth marketing strategies early in your startup journey is a brilliant transfer. That’s why we’ve invited Brian Rothenberg, a associate at defy.vc, to steer a session known as Growth Marketing for Startups at TechCrunch Early Stage on April 14. Rothenberg will break down growth marketing, the way it can increase each your backside line and your long-term viability, in addition to how one can make the most of your marketing {dollars}.
Rothenberg is aware of whereof he speaks, and he brings a wealth of expertise to the startup desk. As an funding associate at defy.vc, he finds and helps entrepreneurs who create a brand new actuality from their distinctive perception and imaginative and prescient. Rothenberg’s investments embrace Aalto, Fourthwall, Moment House, Novi, Office Together, PerkUp, PocketSuite, Snapwire and Thrilling.
Before becoming a member of defy.vc, Rothenberg served as Eventbrite’s first VP of growth, scaling the firm from a small startup to turn out to be the world’s largest occasion know-how platform and market for stay experiences — with tens of millions of customers, $300 million in income and an IPO with near a $3B market cap.
Earlier in his profession, Rothenberg co-founded SkillSlate, a VC-backed native companies market. He constructed the enterprise by means of its acquisition by TaskRabbit, which was later acquired by IKEA. He additionally served throughout Yahoo!’s first 10 years the place, as the firm’s youngest product supervisor, he helped construct a number of of its early companies.
Whether growth marketing is a new-to-you idea otherwise you need to improve your data and strengthen your marketing chops, this session is for you. Join Brian Rothenberg to raised perceive the advantages of growth marketing, and why it’s an important technique in the startup playbook.
TC Early Stage will present entrepreneurs and “need”repreneurs loads of time to interact, ask questions and stroll away with a deeper, working understanding of subjects and abilities that are important to startup success. Register as we speak earlier than tickets run out and costs improve!
https://techcrunch.com/2022/02/24/defy-vcs-brian-rothenberg-explains-growth-marketing-strategies-that-dont-break-the-bank-at-tc-early-stage/
