Flare Communications is bringing new frontier to influencer marketing in Hong Kong, transforming the way marketers pick talents

Flare Communications Group has earned its repute as a trusted associate to many purchasers in Hong Kong by protecting shut tabs on the altering marketing scene in Hong Kong. 
Over the previous few years, one space the firm actually noticed take off was social media – which has seen a increase in all industries from luxurious to utility. This noticed the 20-year-old company, with a basis in influencer marketing, launch MindDATA, an AI-driven influencer platform that gives real-time in-depth insights into the demographic and psychographic information of 120 million influencers worldwide. 
The platform was created protecting in thoughts the busy marketer, and goals to present fast and highly effective options to influencer marketing – an space that some should discover murky in Hong Kong. 
The platform boasts sensible options reminiscent of influencer discovery, influencer profile evaluation, viewers profile evaluation, venture efficiency monitoring, and ROI prediction. 
With the platform being Chinese language-enabled, it is additionally extremely adaptable and customisable for markets reminiscent of Hong Kong, Macau, and China. 
Speaking of the inception of the platform, Flare Communications Group CEO and managing director, Bastian Wong, stated “We are at all times conscious and really feel obliged to discovering higher and smarter options to influencers engagement. 
“Our aim to introduce MindDATA is to additional strengthen our company’s influencers’ marketing capabilities, combining our skilled ‘minds’ with ‘information’ to pivot data-driven, correct, real-time, and predictable influencer marketing methods.”
She added that the engine was unleashed to assist marketers make data-driven selections and assemble extra significant and measurable engagement with influencers. 
Wong expressed that as an company, Flare Communications is not simply trying to work with marketers and influencers at scale, but in addition trying to construct long-term brand-influencer and agency-influencer partnerships.
Making knowledgeable selections 
Currently, there are greater than 120 million influencers from throughout the world on MindDATA’s database. These influencers lower throughout a spread of platforms from Instagram, TikTok and YouTube, to many others. There are additionally 4 curated interfaces to assist manufacturers and marketers handle campaigns. This permits for the ease of activation of campaigns from a whole bunch of influencers. 
Understanding the influencers profile totally earlier than partaking with them

Having its database repeatedly up to date allows marketers to have the most up-to-date info when it comes to deciding on the proper influencer associate. 
Users are ready to swiftly peek at influencer profiles on MindDATA to acquire a greater understanding of the influencers they’ve their eyes on, and consider their personalities to guarantee resonance with their viewers. Marketers are additionally empowered to make knowledgeable selections primarily based on an influencer’s previous collaborations and outcomes of their work.

Predict your outcomes 
Another highly effective function the platform hosts – which might actually make a distinction for marketers – lies in its venture outcomes prediction function. The function permits social campaigns to be monitored and improved on primarily based on marketing campaign efficiency and competitor evaluation. 
With all the filters to pick the proper influencers, the engine empowers customers to observe marketing campaign statistics in real-time, from engagement to viewers information, and past. There is additionally the availability of a personalised influencer analytics dashboard for marketers to confidently observe KPIs and uncover hidden treasures.
These insights are garnered from an automated replace of KPI estimation primarily based on machine studying and AI algorithms. Moreover, the platform is additionally ready to deep dive on campaigns with a complete information report the place marketers can successfully examine and consolidate findings. 
Commenting additional on the system, Wong stated: “We are digitally powered to ship focused and interesting content material by social media activations and information evaluation, in order to maximise the impression of collaboration by resourceful connections with key influencers plus our eye for rising expertise.”
She added that with MindDATA marketers can stay at the forefront to uncover market traits and maximise alternatives working with purchasers.
This article is sponsored by Flare Communications. 


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