Lemongrass announces the launch of Springboard, a new fast track social media and influencer marketing programme specifically designed to help travel brands optimise and amplify their social media and content marketing offering and... Read more »
Summary Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Understanding... Read more »
Marketing analytics and automation platform Impact.com unpacks the convergence of affiliate and influencer marketing. The linear path to conversion has been replaced by a dynamic, fragmented online ecosystem – an ecosystem where... Read more »
Here, Awin’s Sadé Weeden (influencer marketing specialist) explores how the combination of affiliate and influencer marketing can enhance authenticity, measurement, and ROI in digital marketing campaigns. Influencer marketing has grown into a... Read more »
The digital space today is popular with constant advertising and flashy content.The digital space today is popular with constant advertising and flashy content. People started focusing on the words and trust that... Read more »
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still... Read more »
If you are just beginning affiliate marketing or you have been struggling to make progress in sales, in this video, I share with you a … 0:00 | as an affiliate marketing... Read more »
Affiliate marketing can be an excellent way for successful online personalities to make passive income. Anyone with a sizeable online following, influencers, for example, can sign up to an affiliate marketing network... Read more »
Influencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But... Read more »
Highlighting the influencer marketing trends in India, the latest report by EY and Collective Artists Network’s Big Bang Social indicates that the industry is poised for significant growth. Influencer marketing in India... Read more »