First Look Games platform will increase visibility and connect Kalamba to over 20 million casino players – European Gaming Industry News

Reading (*20*): 2 minutes 
B2B casino video games provider Kalamba Games has partnered with main affiliate platform First Look Games. The deal will ramp up the distribution of sport data and increase visibility with affiliate outreach on its wealthy portfolio of sport content material.
First Look Games is the last word platform for sport studios to connect with iGaming associates with its group collectively boasting over 20 million casino players all over the world. It provides publishers within the affiliate house entry to correct sport data, property and content material permitted to be used direct from the studios.
Kalamba Games says the partnership will assist it leverage its affiliate efforts in essentially the most environment friendly manner doable, rising publicity for brand spanking new titles, such because the newly launched Rumble Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership will give Kalamba entry to the progressive First Look platform, which already has direct entry to greater than 800 permitted associates.
Kalamba Games was shaped in 2016 with a mission to disrupt the igaming market by means of a robust mixture of progressive content material and promotional instruments. Today, it’s greater than only a main improvement studio. It has turn out to be a expertise supplier and distributor by way of its personal BullsEye RGS, providing distribution and promo instruments with a concentrate on regulated markets.
Gareth Dando, Kalamba Games advertising and marketing director, stated: “As we proceed increasing, having focused management of what we talk to the affiliate ecosystem is essential for us, and First Look Games is the platform to ship that. It manages the heavy lifting of affiliate outreach whereas including a complete and accountable manner to promote video games to players. From our viewpoint, this takes internet affiliate marketing to the following degree and there’s nothing else within the trade that may try this.”
Tom Galanis, managing director at First Look Games, stated: “We’re delighted that Kalamba Games has chosen First Look Games. It’s a longtime model with an thrilling pipeline. We look ahead to serving to help them maximize their potential with extra publicity by way of the trade’s most complete internet affiliate marketing hub.”  


Recommended For You