What’s REALLY Working In SEO [Podcast]

It is feasible that what works in SEO now isn’t what you assume. Contrary to standard perception, it’s not all about key phrases and key phrase analysis – although they actually assist! Today, virtually every little thing works otherwise, and we’re right here to seek out out why.
Craig Campbell, Glasgow’s prime SEO skilled, joined me on this episode of the SEJ Show for a candid dialogue about what’s REALLY working in SEO for the time being, together with a dialogue round dropped domains, area leasing, PBNs, hyperlink constructing, YouTube, TikTok and different media shops that Google loves!
There are numerous domains that aren’t personally branded, and you could possibly flip them into a superb cash web site indirectly. Whether it’s affiliate or ecommerce, it actually doesn’t matter. An internet site’s a web site. –Craig Campbell, 29:24
I don’t even see individuals going to the Wayback machine recreating all of your movies. Many individuals simply slap up any previous URL and model new URLs and stuff like that. What they don’t do is do the fundamentals correctly. You must reignite that. It’s run out of gasoline, primarily, the web site. You must reignite it –Craig Campbell, 31:23
If you ever really feel like you’ve got imposter syndrome and don’t know something about SEO, go to a room the place nobody is aware of something about SEO. They’ll all ask you questions as a result of you’ll be validated instantly. –Loren Baker, 12:38
[00:00] – A bit about Craig & his YouTube channel.[04:28] – What is Craig’s core focus?[05:55] – How many websites did Craig launch earlier than discovering two worthwhile ones?[13:22] – How does it really feel to be the one SEO within the room?[17:03] – What are expired domains?[30:59] – What NOT to do when shopping for dropped domains.[37:18] – The greatest strategy to strategy expired domains.[50:39] – Is Craig noticing something in the midst of this content material replace?[55:38] – How essential are Domain Authority scores and different metrics in inbound hyperlinks?[58:04] – Does Craig ever take a look at Majestic?
Resources talked about:
Craig Campbell SEO – https://www.craigcampbellseo.com/Odys Global – Premium Aged Domains & Websites for Sale – https://odys.global/
Typically, what I might do with any web site that I purchased is I might repurpose it. I may not hold the precise template and look of images, however what I might be doing is recreating, going via any URLs that had hyperlinks pointing to them, I might be recreating these URLs. I might put the content material again up from the Wayback machine and hold the web site as near what it was initially simply to begin to rank once more for among the phrases it did have. Then hyperlink fairness begins to sit back in. –Craig Campbell, 22:00
I’m not simply wanting on the area title. I’m wanting on the variety of outbound hyperlinks. I’m wanting on the variety of key phrases that rank on that web site. I’m wanting on the referring domains. I’m a bunch of different high quality checks, and I believe that half is what these guys are lacking. –Craig Campbell, 32:38
Take the time to spend money on an concept. It will be native, world, a $500 product, or perhaps a $20 product, and simply do it proper and get it on the market. Who is aware of, you may get addicted, and also you may, if you happen to’re like Mr. Craig Campbell right here, be capable to flip it for 50x. Its month-to-month earnings is improbable. –Loren Baker, 1:01:19
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Connect with Craig Campbell:
Craig Campbell is thought to be one in all Glasgow’s most skilled SEO practitioners. With his experience spanning all facets of SEO, he has constructed up an unmatched wealth of digital advertising and marketing data.
He can be a businessman often known as “Craig Campbell SEO.” The pandemic led him to start out a YouTube channel that’s now residence to greater than 100,000 subscribers.
Subscribe to Craig on YouTube: https://www.youtube.com/c/CraigcampbellseoUkFollow him on Twitter: https://twitter.com/craigcampbell03
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbakerConnect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker


https://www.searchenginejournal.com/what-works-podcast/464029/