Real estate investment trusts (REITs) make money by owning and leasing properties. And the FTSE 100 has some great examples, including Land Securities Group, SEGRO, and Unite Group.Importantly, they distribute their income... Read more »
I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users set the... Read more »
Singapore – With 2024 well underway, marketing and advertising pioneers eagerly anticipate the next wave of opportunities and obstacles shaping their industries. Navigating through many emerging marketing trends, accelerated by shifts in... Read more »
In the midst of a bustling creator economy, brands are divided over the routes of influencer payouts, debating whether they should be based on Cost Per View (CPV), Cost Per Engagement (CPE),... Read more »
In this episode of the State of the Economy Podcast, Chitra Narayanan talks about the sphere of social media marketing with Shiv Shivakumar, operating partner at Advent International, and Vikas Chawla, co-founder of Social Beat.The guests share their... Read more »
Thank you for tuning in to Series 13 of the Affiliate Marketing Podcast. This week, we’re taking a look back at some of the highlights from our best season yet. Exclusive insights... Read more »
It wouldn’t be wrong to mention how 2023 has brought forward a long list of changes for those professionals hailing from the SEO industry. And many of the changes served as major... Read more »
YouTube Shorts is one of the tools that creators use to gain followers and redirect traffic to their other content and platforms via links. However, some people abuse this system and use... Read more »
The best way to connect with buyers and prospects is to meet them where they are: And in 2023, that means online. In a world that’s growing more digitized by the day... Read more »
The multi-billion-dollar beauty industry consists of companies big and small that compete for limited market share often by touting the powerful benefit of their products. At times, companies position their products as... Read more »