Brightfield Group, the main SaaS platform offering shopper insights and market intelligence for Cannabis, CBD, and the rising wellness industries, at the moment introduced the launch of its Cannabis Brand Health Platform. This industry-first answer offers an in-depth view of brand health derived from first-party shopper information, permitting cannabis manufacturers throughout the United States to optimize their brand technique by monitoring how customers understand their brand on a syndicated, cost-effective foundation.
Brightfield Group is the main supplier of in-depth and actionable shopper information throughout the U.S. and Canadian cannabis industries. As cannabis merchandise proceed to transition from commodity to shopper packaged items, brand success more and more depends on shopper loyalty, not simply previous efficiency on the level of sale. To date, firms within the house have poured tens of millions of {dollars} into brand-building with no efficient means of measuring how a lot of an impression their efforts have on shopper sentiment and purchaser habits.
With Brightfield Group’s Brand Health monitoring options, cannabis manufacturers of all sizes can look past level of sale efficiency and strategically allocate budgets with confidence that they will construct brand consciousness, drive repeat prospects, and construct long-term management by monitoring shopper sentiment throughout the acquisition funnel.
“Brand Health is a key metric we’ve been monitoring for our purchasers for years however till now the U.S. cannabis market has been too fragmented to achieve a holistic understanding of the energy of a brand throughout markets,” mentioned Bethany Gomez, Managing Director, Brightfield Group. “Recent consolidation and elevated brand positioning have created optimum circumstances for us to launch Brand Health monitoring at scale and we’re thrilled to have the ability to assist cannabis manufacturers of all sizes put the patron on the coronary heart of their advertising methods.”
According to Brightfield Group’s newest Retail Brand Health analysis:
Cookies leads in consciousness in California with 39% of cannabis buyers within the state conscious of the brand. Cookies and UrbnLeaf lead the pack when it comes to loyalty.
Even in medical-only markets, culturally related manufacturers are rapidly gaining consciousness in new states they enter. Jungle Boys entered the Florida market in May of 2022, and already sees 4.1% of Florida customers buying the brand
For a creating rec market with restricted licenses, MA has the bottom % loyalty at solely 22.6%, creating important alternatives for brand new entrants and present gamers
“From a brand administration standpoint, Brightfield’s dynamic Brand Health information has been invaluable in serving to us hone in on how our portfolio of manufacturers stack up competitively and the place now we have alternatives to develop differentiated merchandise to fulfill the wants to every buyer section over time,” mentioned Angela Pih, Head of Marketing for Statehouse Holdings. “For our retail enterprise, having the tracker permits us to determine manufacturers that may enhance menu combine and decide which of them to maintain on cabinets as a consequence of their worth as vacation spot manufacturers. Having the correct product combine is essential to holding prospects coming again.”
Brand Health is the newest evolution in Brightfield Group’s multi-faceted shopper intelligence platform, which incorporates shopper insights and market sizing for the cannabis, CBD, and rising CPG industries to offer unparalleled views into shopper and product innovation pipelines.
Brand Health monitoring covers the biggest multi-state operators right down to a few of the most disruptive rising manufacturers together with Ascend Wellness, Ayr, Body and Mind, Cookies, Curaleaf, Enlightened, Harborside, MedMen, MÜV, Rise, Star Buds, Surterra, Sunnyside, The Botanist, Trulieve, Urbn Leaf, Verilife, Windy City Cannabis and plenty of extra.
More data on Brightfield Group’s Brand Health platform might be discovered right here.
About Brightfield Group:
Brightfield Group is a multi-faceted SaaS platform offering shopper insights and market intelligence for Cannabis, CBD and the rising CPG industries.
By fusing clever machines with actual human evaluation, Brightfield Group helps enterprise leaders, entrepreneurs and innovation groups navigate these dynamic markets with confidence.
For extra data, go to https://www.brightfieldgroup.com/.
https://mogreenway.com/2022/10/04/brightfield-group-launches-cannabis-industrys-first-brand-health-platform/
