Role descriptionSales and Marketing Manager
Reports to: CEO
Employment type: Negotiable – full time and part time applicants will be considered
Salary: $80–$100k plus superannuation (pro rata)
Direct working relationships
Internal Box office, artistic and development, operations.
External Stakeholders including graphic design agency, communications consultant, print partner, media, photography / videography contractors and counterparts in other arts organisations.
Direct reports Marketing coordinator
Canberra Symphony Orchestra (CSO) is a professional part-time orchestra that enriches and engages a wide audience through artistically vibrant musical experiences. The CSO presents classic and contemporary symphonic works and a diverse suite of chamber, ensemble and community programs. The professional orchestral organisation of the nation’s capital, the CSO champions Australian composers and provides vital pathways for emerging artists. Our rich community programs encourage people with hearing loss, dementia, Parkinson’s disease, autism and other challenges to enjoy the myriad benefits of music.
About the role
The sales and marketing manager is responsible for the development and implementation of all CSO sales and marketing activities – executing strategies to engage audiences, deliver new revenue streams, and support business growth.
They will use their proven skills and experience in research, analysis and the delivery of successful sales and marketing campaigns to ensure the CSO’s busy calendar of events is front of mind for existing and potential audiences, partners and other key stakeholders.
The role requires a sales and marketing professional with an innate understanding of what motivates customers, who can engage and convert audiences through innovative products, pricing strategies and subscription models.
The sales and marketing manager will plan, develop and deliver marketing campaigns across all CSO events and use data analytics to optimise them for highest return on investment. They will identify new growth opportunities through market research and an understanding of current and future consumer trends.
Key performance indicators include revenue targets across all income streams, meaningful audience engagement and retention, and elevation of the CSO brand and profile.
Main responsibility areas
Develop and lead the implementation of marketing strategies for the CSO, including:
Delivery of a strategic sales and marketing plan to identify and engage new customer segments
Identification and delivery of innovative products and pricing strategies to drive sales
Execution of individual marketing plans in collaboration with other staff
Management of all CSO marketing channels, including website, social media channels, print publication and paid media opportunities
Development of briefs for marketing and advertising material
Campaign monitoring and optimisation
Analysis and reporting post-campaign
Develop and measure Key Performance Indicators (KPIs).
Ensure the strategic coherence of CSO publications, working closely with the publications manager
Enhance the CSO’s position of trust and respect within the Canberra community in collaboration with the CSO’s communications consultant
Proactively support CSO business areas to deliver against targets, including:
Philanthropy communications and campaigns
Implementation of corporate partnerships benefits
Promotion of CSO community and youth training activity
Essential skills / experience
Minimum 3-5 years’ experience in a sales or marketing role.
A proven track record of budgeting, creating and delivering successful marketing campaigns
Understanding and experience in delivering effective pricing strategies, and best-practice subscription models
Understanding of CRM systems and UX design imperatives to deliver a positive customer journey experience
Exceptional online marketing skills and tactics including email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.
Strong project management skills and ability to manage multiple projects simultaneously
Demonstrated track record of meeting sales targets
Expertise in guiding the creative development of campaigns
Strong data analysis, analytical skills and problem-solving abilities
Experience in collaborating with multiple stakeholders
Exceptional written, oral and interpersonal communication skills.
Exceptional critical thinking skills
Working with the CSO
At the CSO we’re a diverse and dynamic team, motivated by the opportunity to make a difference in the local community. We are proud Canberrans dedicated to making classical music accessible to everyone, and to enhancing people’s lives through our community outreach programs.
Our small but successful team includes people from all walks of life whose skills and experience contribute to a connected, vibrant and engaged workplace.
While this role offers the flexibility of working from home where possible, we find most prefer the collegiate, collaborative environment of our city centre office (the presence of our office pooches, Nelly, Duke and newcomer Honey Biscuit, may well have something to do with it).
If you’re a go-getter with ideas, enthusiasm and a passion for making a positive contribution, you’ll fit right in here.
The CSO is an equal opportunity employer, where diversity is embraced and valued. All qualified applicants will be considered, and accommodations made for those requiring accessibility support to attend interviews. The CSO encourages applications from Aboriginal and Torres Strait Islander people.
This position will require attendance at CSO events that take place outside of normal business hours.
How to apply
Applications can be emailed to CEO Rachel Thomas via [email protected]. Please include a cover letter outlining your demonstrated skills and experience.
https://www.artshub.com.au/job/sales-and-marketing-manager-2696751/
