Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership... Read more »
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand names in... Read more »
After rolling out its own branded content tags for posts last month, LinkedIn has now also added a new search functionality for branded content partnerships, which will enable users to explore all... Read more »
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Looking to take your social media marketing to the next level? You’re in luck because your favorite social media platforms have been working hard to make engaging with your audience even easier. ... Read more »
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