‘It’s frustrating’: News Corp plots dominance in ecom, retailer affiliate marketing with content commerce move tapping millions of users; referral commissions of up to 25 per cent

‘It’s frustrating’: News Corp plots dominance in ecom, retailer affiliate marketing with content commerce move tapping millions of users; referral commissions of up to 25 per cent

News Corp’s ongoing reinvention from an advertising “billboard” publisher to an “integrated shopfront” commerce company took another turn yesterday as it chases 40 per cent-plus revenue growth by finding purchasing intent signals... Read more »
Teenagers boost company’s social media following by 600 per cent

Teenagers boost company’s social media following by 600 per cent

Two teenagers have proved having fun on TikTok can be valuable and educational after using their experience in social media to boost the online following of a business by 600 per cent.... Read more »
impact.com closes 2021 with new Google Pay integration, 0m in funding and 51 per cent increase in clients YoY

impact.com closes 2021 with new Google Pay integration, $150m in funding and 51 per cent increase in clients YoY

impact.com, the world’s main partnership administration platform supporting greater than 1m partnerships for greater than 1,900 manufacturers, immediately introduced report development in 2021. In the final yr, impact.com has seen huge traction... Read more »
impact.com fiscal year H1 2021: .5B valuation, 0m in funding, BigCommerce integration, 69 per cent customer growth

impact.com fiscal year H1 2021: $1.5B valuation, $150m in funding, BigCommerce integration, 69 per cent customer growth

impact.com CEO David A. Yovanno impact.com, the main world partnership administration platform supporting greater than 1m partnerships for greater than 1,800 manufacturers, has introduced the shut of a profitable H1 in fiscal... Read more »