As a result, investment in marketing and branding was pinpointed as the top area for investment; 53% of those surveyed who are planning to invest in this area said they would funnel... Read more »
Marketing acumen in the digital age demands a dynamic approach to keeping your customers more than satisfied. As their expectations evolve, traditional marketing strategies are becoming outdated, and organisations must adapt to... Read more »
YouTube recently expanded its affiliate marketing offerings, aiming to streamline brands’ and creators’ ability to partner in advertising and reach consumers in a timely, relevant, and personalised fashion. Among the new tools... Read more »
As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube app, is... Read more »
UK online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new partnership with Visualsoft.Established in 1982, the venture offers customers more than 17,000 products from 150 global running... Read more »
Wickes, the UK-based DIY and home improvement business that caters for professionals and amateurs alike, has given its pay-per-click (PPC), SEO and affiliate marketing to Summit for two years, a performance marketing... Read more »
In order to prove that you are performing better than your competition, you need to do some social media benchmarking. However, this can be challenging if you don’t know how to, or... Read more »
Aaron Dinin, Trinity ‘05 and lecturing fellow in the department of innovation and entrepreneurship, has a bold vision. “My goal is to put Duke on the map if you want to learn... Read more »
The rise of omnichannel marketingOmnichannel marketing is the practice of seamlessly integrating the customer’s experience across all channels. It’s not just about having a presence on multiple platforms, but ensuring that the... Read more »