In the face of fierce competition, businesses often struggle to capture their target audience’s attention. With countless options available at the click of a button, consumers increasingly rely on recommendations from trusted... Read more »
Key stat: 67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase, per a March 2024 survey by IZEA.Beyond the... Read more »
Global research and advisory firm Info-Tech Research Group’s latest industry blueprint offers marketers a roadmap to successfully integrate AI into their strategies. The research focuses on selecting high-value AI initiatives that organizations... Read more »
New research from the UAB Collat School of Business emphasizes the importance of aligning social media skills development with industry expectations, recognizing the value of practical experience through client projects. Nicole Beachum,... Read more »
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward.... Read more »
Research & Marketing Strategies Inc. announced Doug Sweet has been hired as administrative office coordinator, serving as the primary contact for general office operations, which includes administrative duties, human resource functions and... Read more »
AI makes it easier to start making money online, whether directly through offering AI services or … [+] through using it to simplify your content creation and research effortsgetty There has never... Read more »
Creators are eager to move beyond short-term, transactional deals and build enduring partnerships, says CreatorIQ’s research with Ipsos. Here are four ways brands can capitalize. We know that brands want to include creators... Read more »
There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s SERP features... Read more »
The global affiliate marketing industry is expected to double in size within the next five years. Industry experts say it will exceed 50 billion US dollars in 2028. Every dollar spent on... Read more »