FOUNTAIN VALLEY, Calif., May 7, 2021 /PRNewswire/ — Hyundai Motor America has chosen impartial and minority- and female-owned Culture Brands as its African American advertising and marketing company of document. Culture Brands will present strategic advertising and marketing options for reaching and interesting African American audiences extra successfully and can start work this month with the launch of the all-new 2022 Tucson. Hyundai has entered a multi-year settlement with Culture Brands following a aggressive request for proposal (RFP) course of.
“At Hyundai, our imaginative and prescient is progress for humanity, and that features making our advertising and marketing extra inclusive and consultant,” mentioned Angela Zepeda, CMO, Hyundai Motor America. “We chosen Culture Brands for its experience in reaching multicultural communities in culturally related methods. We cannot wait to get began and be extra strategic, focused and genuine in how we talk with African American customers.”
“At Culture Brands, we use our media platforms, shopper manufacturers and partnerships to generate culturally related and affirming campaigns and content material; we aren’t simply entrepreneurs, we’re tradition shapers and shifters,” mentioned Eunique Jones Gibson, CEO & Chief Creative Officer of Culture Brands. “We are honored that Hyundai has chosen Culture Brands as its collaborative companion and sit up for working with them to create and execute campaigns that resonate with the African American viewers.”
Culture Brands is thought for growing revolutionary content material that refutes stereotypes and champions audiences to have a good time unsung Black figures and unwritten historical past past 28 days a yr. They at present home properties such as the award-winning platform Because Of Them We Can®, as nicely as CultureTags®, and Dream Village® which executed a multi-city tour with OWN and American Family Insurance in 2018.
Culture Brands will collaborate with Hyundai to develop African American advertising and marketing methods, create new automobile campaigns, present experiential and social media technique, and seek the advice of on media shopping for choices. In addition to the Tucson marketing campaign, Culture Brands will assist future mannequin and IONIQ sub-brand launches, as nicely as Hyundai Hope On Wheels actions in 2021.
Culture BrandsCulture Brands is an impartial, minority and female-owned company that exists to authentically have a good time, replicate and symbolize African Americans in media. Founded in 2017, by 15-year promoting veteran Eunique Jones Gibson, we create culturally related and affirming campaigns and content material that encourage African American audiences by guaranteeing they really feel seen, heard and valued. At Culture Brands, we’re continually engaged in a two-way dialog with the African American neighborhood by our owned and operated media platforms and shopper manufacturers such as the award-winning Because of Them We Can®, Because of Them We Can Box (Just For Kids), #CultureTags® and Dream Village®. Culture Brands is headquartered proper exterior of the nation’s capital in Hyattsville, MD.www.culturebrands.co
Hyundai Motor AmericaAt Hyundai Motor America, we imagine everybody deserves higher. From the best way we design and construct our vehicles to the best way we deal with the individuals who drive them, making issues higher is on the coronary heart of all the things we do. Hyundai’s technology-rich product lineup of vehicles, SUVs and alternative-powered electrical and gasoline cell autos is backed by Hyundai Assurance—our promise to create a greater expertise for purchasers. Hyundai autos are offered and serviced by greater than 820 dealerships nationwide and practically half of these offered within the U.S. are constructed at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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SOURCE Hyundai Motor America
