PureCars launches new Pro Dealer MarTech platform centered around PURE Insights measurement resource

ATLANTA  – PureCars introduced Tuesday the discharge of its new Pro Dealer MarTech platform, which the corporate says gives an method to digital promoting that gives higher flexibility and worth for sellers — and permits them to make higher advertising and marketing selections that drive decrease advert prices per sale. 
The platform is powered by PURE Intelligence, and facilities around the customizable reporting and insights element, PURE Insights, a measurement resource designed for sellers. The new platform is accessible as one flat payment.
It gives search, show/retargeting, social, and video for new and pre-owned autos. It additionally gives seek for fastened ops, and free lead-generation instruments for sellers. Within PURE Insights, sellers can profit from capabilities like benchmarking, enterprise intelligence, market analytics, alternatives, efficiency and extra.
Partner advantages may even embrace entry to PureCars TV. 
“Pro Dealer represents our boldest, most refined innovation up to now — designed by sellers, for sellers — to assist them speed up extra transactions on the lowest advert price per sale,” PureCars chief govt officer Jeremy Anspach stated in a information launch. “We’re dedicated to serving to sellers thrive with higher visibility into aggressive efficiency on promoting spend, conversion charges, market share and a lot extra, offering them with their greatest aggressive edge but.”
The firm shared in a press launch that automotive retailers with expertise utilizing among the key options of Pro Dealer for the previous 12 months have seen important outcomes, particularly for the reason that pandemic.
“Last 12 months, we had our greatest 12 months within the 97-year historical past of the group, and we will try this once more this 12 months,” stated Andrew Riffee, chief advertising and marketing expertise officer of Dimmitt Automotive Group. “We’ve skilled in a single day outcomes. We’ve had 9 consecutive months of report lead volumes from a telephone and web perspective. PureCars’ partnership has been instrumental in serving to us navigate the COVID-19 pandemic, restructuring our digital advertising and marketing methods, and delivering unprecedented ranges of success.”