SAN FRANCISCO, Nov. 15, 2021 /PRNewswire/ — Today, Skai (previously Kenshoo) — a number one commerce intelligence and promoting platform — was named the main supplier of search engine advertising and marketing and social media advertising and marketing in Digital Commerce 360’s Leading Vendors to the Top 1000 Retailers report. This marks the firm’s eighth consecutive win on this class.
“Over the final yr, retailers have skilled each volatility and alternative. Most relied closely on their ecommerce companies and invested in participating the digital buyer. While some retailers have been extra ready than others to instantly capitalize on-line, Skai’s experience, rooted in intelligently driving demand by way of on-line channels, enabled success at each degree of digital evolution,” says Nich Weinheimer, GM Strategy and Retail at Skai. “Our well-rounded commerce intelligence, omnichannel marketing campaign automation, and superior reporting, planning and measurement options proved particularly and more and more invaluable on this new digital-native period for retail. We intend to keep fast innovation, and to proceed serving to prime retailers join the dots between information and advertising and marketing, each on-line and off,” says Weinheimer.
Much has developed with respect to paid search and paid social promoting since Skai first appeared atop these vendor rankings in 2014. New strategies to measure outcomes and enhance campaigns with omnichannel advertising and marketing intelligence have taken middle stage in 2021, and new enterprise fashions, equivalent to ecommerce and Direct-to-Consumer (D2C) have turn into main storefronts for model and client interplay. With Kenshoo’s rebrand as Skai following its acquisition of Signals Analytics, the firm was poised to supply capabilities that assist retailers leverage massive quantities of inner and exterior information to gasoline development with AI-enabled client and market intelligence, enhance funding returns, capitalize on rising advert developments, optimize campaigns and in the end, keep independence from Walled Gardens.
With Skai’s unbiased paid search and paid social options, advertisers can construct efficient related commerce methods to attain and interact prospects throughout channels. Skai has not solely constructed award-winning omnichannel marketing campaign capabilities, however a complementary planning and measurement resolution that permits advertisers to decide the worth of every advertising and marketing effort with out reliance on third-party cookies. Impact Navigator, Skai’s resolution for always-on incrementality testing, gives a brand new method to gauging efficiency and incremental influence far sooner and simpler than the conventional technique. Additionally, Skai continuously is creating and growing new improvements in information intelligence and actionable insights to enable retailers to higher perceive, join with their prospects, and drive highly effective development.
The Digital Commerce 360 rating of prime resolution suppliers affords a roadmap for retailers trying to find the E-commerce applied sciences and providers most most well-liked by the Top 1000 retailers. Vendor rankings are based mostly on the variety of shoppers in the 2021 version of Digital Commerce 360’s Top 1000. The report ranks the prime 10 distributors utilized by Digital Commerce 360 Top 1000 retailers throughout 24 classes, and Skai, previously Kenshoo, led as the vendor with the most Top 1000 shoppers in the search engine advertising and marketing and social media advertising and marketing classes.
For extra details about Skai, go to www.skai.io.
About Skai Skai is a commerce intelligence and advertising and marketing platform that powers model insights, choices and execution for sooner, extra predictable go-to-market outcomes. Skai’s platform features a suite of data-driven merchandise for market intelligence, omnichannel media activation, testing and measurement, enabling product, insights and advertising and marketing groups to precisely plan methods and profit from related omnichannel launches. Skai merges the former Kenshoo and Signals Analytics capabilities and for greater than a decade, has been trusted by a formidable roster of worldwide manufacturers together with Procter & Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson, Mars and others. With its expanded product suite, Skai is unifying information and serving to corporations higher perceive their customers in real-time. It has seven worldwide places and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. For extra info, go to www.skai.io.
About Digital Commerce 360 Research Over the final 20 years, Digital Commerce 360 Research has turn into a world chief in ecommerce analysis and information, serving to a variety of companies higher perceive the business. Each yr, our skilled researchers accumulate a whole lot of metrics on hundreds of retail and B2B ecommerce corporations round the world and supply entry to the uncooked information together with on-line gross sales, net site visitors, conversion charges, AOV and key know-how companions. Most notably is our Top 1000 Database, a rating of the main North American on-line retailers by net gross sales. We additionally publish our evaluation of the information in quite a few annual reviews on well timed ecommerce matters like marketplaces, omnichannel, attire, platforms, net design and many extra. In addition, our sturdy customized analysis division is expert at creating personalised initiatives—together with in-depth reviews, unique surveys, uncooked information pulls and extra—to assist prime retailers, consultants, monetary analysts and know-how suppliers in assembly their targets.
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