Google Says Your URL Changes From A Year Ago Likely Not The Reason For Your SEO Decline

Google’s John Mueller responded to an SEO asking if he ought to undo the URL website migration modifications made a yr in the past to revive the visitors the weblog had beforehand. In which John Mueller stated that his guess is the “visitors change is unrelated” to the URL modifications they made a yr in the past.John stated on Twitter “My guess is the visitors change is unrelated, so I’d advocate wanting long run what they need, in order that they do not have to vary URL construction once more.”So he’s suggesting that the URL change and the visitors drop, at the least the long run consequence es of these URL modifications are unrelated to any long run visitors drops that website would possibly see from Google. Generally, if 301s are in place, these visitors modifications are quick lived and don’t result in long run SEO drops.What John appears to be implying is that the location could produce other points, perhaps high quality points, and the timing of the URL modifications and the SEO drop is only a coincidence? Here are these tweets:Hey Twitter SEOs, query: A shopper migrated their CMS and altered the weblog URL from /keyword-blog/ (which carried out very nicely for them) to /newkeyword-blog/ and visitors tanked (the URL was the one change aside from the CMS). This was over a yr in the past.— Ian Keir (@iankeir1) November 29, 2021 My guess is the visitors change is unrelated, so I’d advocate wanting long run what they need, in order that they do not have to vary URL construction once more.— 🧀 John 🧀 (@JohnMu) November 29, 2021 Forum dialogue at Twitter.

https://www.seroundtable.com/google-url-change-seo-drop-32516.html

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