Andrew Griffiths
Human capital management consultancy, Smart WFM, has introduced on bestselling author, Andrew Griffiths, as its first global advisory board member to oversee marketing, branding and messaging.
The inaugural appointment is designed to assist Smart WFM globally broaden and seize extra of what’s estimated to be a $44 billion human capital management market. The consultancy was based in Sydney in 2016 by entrepreneur, Jarrod McGrath, and gives on-demand in addition to onsite advisory, implementation and help companies throughout non-public and public sectors.
Griffiths is becoming a member of within the new function of advisor and director of marketing, branding and messaging. He’s the author of 14 enterprise books and boasts of greater than 25 years’ enterprise, marketing and communications expertise. His work has prolonged throughout a broad vary of corporations and political our bodies worldwide together with Telstra, Optus, CBS TV, HP, NYK Line and the European Union.
Recently, Griffiths delivered a collection of workshops for the EU to assist put together a variety of companies for the Brexit transition. His mentioned his expertise working with McGrath to date, together with the corporate’s global enlargement, attracted him to the function.
“I’ve labored with Jarrod for years now serving to him launch and promote his books. It was in his writing that I might see the story of how he was reshaping the human capital management trade,” mentioned Griffiths. “This firm is constructing a legacy and setting the bar for a way organisations can get essentially the most out of their folks whereas giving them the very best expertise. It’s exhausting to think about something extra necessary than that chance in as we speak’s enterprise panorama, and McGrath and his workforce carry a hardly ever discovered knowledge to the place organisations and folks meet.”
In driving the corporate’s global marketing methods, Griffiths mentioned he’ll be serving to Smart WFM because it matures globally and edges in the direction of changing into a publicly traded firm. He’ll additionally play an lively function in figuring out different members to be part of the advisory board with an emphasis on variety, fairness inclusion and belonging, environmental sustainability, philanthropy and global consulting.
Smart WFM mentioned the brand new function follows accelerated progress throughout its shopper base, income and workforce. Milestones over the previous yr embody organising Indian and US subsidiaries.
McGrath mentioned Griffiths’ appointment is essential to guaranteeing the corporate can proceed to scale sustainably and place the corporate as a global enterprise.“We function within the HCM companies market, which we estimate shall be about thrice the worth of the HCM market itself,” he continued. “While that’s an enormous alternative, it doesn’t even recognise that that is an trade linked to each pay cheque throughout the globe, and it’s dramatically underserved.
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“The people-first strategy we’ve taken – the place we contemplate productiveness, and balancing information employees and operational employees – is clearly working. Andrew understands the journey we’re on but in addition brings an outsider’s perspective to it, and his experience shall be invaluable on us maximising our progress potential.”
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https://www.cmo.com.au/article/698237/business-author-joins-human-capital-management-consultancy-drive-global-brand-marketing-strategy/
