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We’re dwelling in a golden age of digital advertising. As shopper behaviors shift, the tempo of digital transformation has quickened throughout many sectors – pushing entrepreneurs to speculate greater than ever earlier than in numerous digital channels and affiliate applications as a strategy to generate progress.
In 2022, internet online affiliate marketing spend within the US alone is predicted to achieve a document excessive of $8.2bn. Meanwhile, paid search is being forecasted to hit a worldwide market spend of $136bn by the tip of this 12 months. By investing in these rising markets, manufacturers count on to generate new gross sales lease, bolster conversion ranges and construct significant enterprise relationships.
Yet as advertising methods evolve and paid search and affiliate proceed to dominate spend, it’s essential that manufacturers perceive the basics of those cross-channel actions, the interaction between them and the way it has the potential to have an effect on model security and integrity.
Affiliate non-compliance and the inevitable crossover this creates by paid search has the facility to interrupt even the strongest manufacturers – which in flip creates demand amongst manufacturers for more practical model security instruments and a necessity for cross-channel monitoring options.
For this cause, ClickZ has partnered with main model safety and compliance supplier, BrandVerity, to conduct an in depth survey exploring advertising practitioners’ experiences with internet online affiliate marketing and paid search, the important thing areas through which these mediums overlap and how threats to model integrity might be overcome by dynamic crosschannel monitoring options transferring ahead.
Download your complimentary copy of the report to seek out out all the important thing findings from the survey.